The Brand Ethnique Mojo connotes exclusivity, luxury, style and freshness. Our curated line of products iconises this motto.
As its first range under Ethnique Mojo brand, we had curated handmade, artistically crafted soaps, which were not harmful, attractive & laden with luxury and also made one feel rejuvenated and refreshed after every use. Each soap category, design and fragrance combination had its own story, look, utility and appeal.
The brand also curated authentic personalised art / doodles on specific personal accessories like pocket square, stoles or scarf and tees. These artwork/doodles have a deep story that they narrate and help the user relate to personally. Apart from that they are exclusive one of a type pieces that can be accessorised by the user in their daily wear and help them make a style statement – the Ethnique way.
Ethnique Mojo is proud to have associated for the production of this limited edition unique work, through Literacy India and the hardworking ladies from Bhatti mines, a refugee colony, who made the efforts to create each masterpiece.
These unprecedented times, has given many artisans and homes setback, but hasn’t hampered the spirit to survive . During the lockdown we had helped and trained Didi’s who have been associated with EM since inception in learning a new art- crochet and use it to make unique household and personal items. Pls do check out their line on the products page.
But this has led us to realising so many artisans and especially many women folk who work from home create lovely handmade products don’t have access to the online platform. They try selling though WhatsApp and social media but that is also limited as they don’t have the audience and don’t know the legal and tax nuances of taking business online. Many platform do showcase but the a huge margin is swiped away in the formalities and charges.
EM has taken a step forward and made the portal a free marketplace for all artisans who have genuine handmade good quality products to sell. They can showcase their products and sell their products at a price they desire with no margins. All legal and tax requirements, with invoicing etc are settled by EM and not charged to the artisans.
Carrying the unique blend of the luxury, appeal, customisation and alignment to nature, being rooted in tradition – a few more set of curated products are underway all handmade and executed by hardworking artisans, exclusively for pampering you and your loved ones, so that you can celebrate life — the Ethnique way.
Nakshh Kohli : Founder – Ethnique Mojo
